SS Showroom: Millie Savage.

The epitome of a bias-breaking brand, we started working with the Millie Savage team in June of 2023, through a client referral.

Known for their unique approach in a traditional market, this brand quickly became one of our favourite clients to collaborate with.

The work

Initially, our work focused on Paid Advertising across a single platform, but as our partnership grew, so did our services, expanding to include Pinterest Advertising and Email Marketing.

The brand’s fearless approach to the market has yielded some incredible results.

Over the past 12 months, we’ve increased their Meta ad spend by 146%, resulting in a 226% increase in sales, a 238% boost in conversion value, and a 37% improvement in ROAS.

In the last six months, while continuing to build on our Meta successes, we’ve further increased sales by 25%, conversion value by 39%, and ROAS by 31%.

SS-Showroom-MillieSavage-EmailMarketing

Our strategic adjustments and data-driven decisions have consistently delivered strong results.

In June 2024, we had the exciting opportunity to digitally support the launch of the brand’s first international store in London.

Our targeted Paid Advertising campaign reached over 1.5 million local customers, which led to a noticeable increase in foot traffic, referrals, sales, and overall brand awareness in the London market.

These learnings will be instrumental as we prepare to take Millie Savage into a new international market in 2025. Watch this space.

Previous
Previous

SS Bookclub: excessively obsessed.

Next
Next

Are You Data-Informed, Not Data-Driven?