ss showroom: mutimer.

Images captured and shared via Instagram by @complex_aus

Mutimer, renowned for their high-quality craftsmanship and innovative approach to contemporary fashion, has been a valued paid advertising client of Social & Staple for over two years.

In May 2024, they furthered their partnership with us to enhance their email marketing strategy, aiming to align their email campaigns with their established organic and paid advertising tone.

OPTIMISING EMAIL MARKETING STRATEGY

Our approach focused on refining data-driven email campaigns to improve customer engagement and drive significant sales growth. By strategically aligning the creative and copy with Mutimer’s brand voice, we successfully elevated their email marketing efforts to new heights.

THE NUMBERS DON’T LIE

In just four months, from May to August 2024, Mutimer’s email marketing saw remarkable improvements:

48.96% increase

in Conversion Value: Our optimised campaigns led to nearly a 50% boost in conversion value across Mutimer’s email account.

58.96%

Average Open Rate: A testament to the compelling subject lines and targeted audience segmentation.

5.32%

Average Click Rate: A 65.78% increase, demonstrating the effectiveness of our engaging and relevant content.

0.40%

Average Placed Order Rate: A 37.33% increase, directly translating to higher sales and revenue.

These metrics reflect the success of our collaborative efforts to enhance Mutimer’s email marketing strategy, driving both engagement and sales.

THE WORK

At Social & Staple, we specialise in crafting data-driven email marketing strategies that resonate with your audience and drive measurable results.

Whether you're looking to boost engagement, increase conversion rates, or align your email campaigns with your brand voice, we have the expertise to help you achieve your goals.

To find out more about working together, get in touch with our team via hello@socialandstaple.net.