Betweenmas Bliss: 5 Productivity Hacks for That Quiet Week(s) After Christmas
Ah, the mysterious "Betweenmas"—that period between Christmas and New Year when time feels like it’s stopped, emails are non-existent, and the only buzz in the air is from leftover holiday champagne.
While it’s tempting to kick back and let the lull win, this is a golden opportunity to tackle those tasks you never have time for during the hustle of the year.
Here are three actionable ways to tidy up and set yourself up for success in 2025.
Perfect Your Product Listings
Your website is your digital storefront. Now is the time to refine every corner.
Check that your product images are framed and cropped consistently.
Update descriptions to highlight the why behind each product—what problem does it solve for your customers?
Audit keywords to make sure each product is discoverable in search engines.
Bonus tip: Test your website's mobile experience—over 60% of e-commerce happens on mobile, and a clean, intuitive interface could make or break your sales in the new year.
Declutter Your Digital Files
Let’s face it: your Google Drive, Dropbox, or desktop folders are probably a mess. Dedicate an hour to:
Archiving old projects.
Organising client files into proper folders.
Renaming files for clarity so you’re not searching for “final-final_v2_REAL_FINAL.docx” in 2025.
Bonus tip: Set up naming conventions for the new year so your future self will thank you.
Refresh Your Email Flows
Your email flows should be working as hard as you do, especially when it comes to keeping your customers engaged. Use this week to give them a refresh:
Ensure visuals match recent campaigns or in-stock product
Align your emails with the personality of your latest Instagram captions or website copy. A consistent tone builds stronger connections with your audience.
Ensure your flows target the right people, from new customers to repeat buyers. Tweak automations to maximise reach and effectiveness.
Audit abandoned cart and post-purchase flows to promote complementary products or bundles.
While the rest of the world naps in a sugar-cookie coma, you can quietly gain a headstart. With these three steps, you’ll enter 2025 feeling organised, prepared, and ready to tackle whatever comes your way—no New Year’s resolutions required.
