SS Showroom: lil goldie.

Lil Goldie, a children's swimwear brand, joined our Social & Staple roster in May 2024, seeking a fresh approach to their Meta Advertising after feeling disconnected from their previous ad agency.

Their previous partner lacked an understanding of their brand and core audience. Recognising the misalignment, Cassie and her team reached out to us to develop a more aligned marketing and paid advertising strategy.

THE WORK

Our initial focus was on Meta Advertising, completing a creative overhaul and building a considered framework that aligned with the brand’s core audience and identity.

In just a few months of working together across Meta Advertising we saw:

• 819 purchases

• Dramatic decrease in average cost per purchase to $15 (down from $35)

With such strong performance, Lil Goldie sold out of key styles, prompting us to pivot our strategy and adjust the marketing focus while addressing inventory forecasting challenges.

Beyond paid advertising, we identified a major opportunity with their email marketing.

The platform had been ignored for over six months, leaving an untapped opportunity of creating and nurturing a loyal community with value spanning further than just conversions.

With the green light from the brand, in mid-September, we launched an email marketing strategy aimed at re-engaging this community.

With only three campaigns since September, we’ve seen:

• 46.93% open rate (well above industry averages)

• 2.81% click rate

• 0.50% placed order rate

These exceptional results showcase the power of re-engaging an audience that had not been nurtured for an extended period.

LOOKING FORWARD

Our strategic and considered approach allowed us to enhance paid advertising performance and recognise the potential of email marketing.

With clear 6-12 month goals in place, we’ve worked closely with Lil Goldie to overcome growth challenges and continue building a strong digital presence.

With both Paid Advertising and Email Marketing showing exponential growth, we are excited to continue our partnership with Lil Goldie with our eye on continuing to expand these platforms as well as scaling to Pinterest Advertising.

Their story proves that with the right team and strategy in place, brands can break through and achieve remarkable results—even in competitive markets.

To explore opportunities to work with our dedicated team of digital marketers, get in touch via hello@socialandstaple.net today.